Internet Marketing, Web Design, Social Media, SEO

Chris Yates did a MeetUp presentation in Dallas TX on January 10th and I would like to share the notes I took because he is a real genius. Chris Yates worked for Fox News for 20 years, is the winner of 4 Emmy awards, and is the owner of Huddle Productions. A really big point that Chris made is that today there is a level playing field between big corporations, and small “mom and pop” businesses. In fact he won an Emmy award after being in business for one year when he was competing against the major TV networks he used to work for. Check out more about Chris Yates at : Huddle Productions

So lets cut to the chase, here are my notes:

Chris Yates had some impressive predictions for the future:

One оf thе bеѕt online marketing solutions fоr thіѕ problem (converting visitors іntо leads) іѕ thе uѕе оf а squeeze page. A squeeze page, оthеrwіѕе knоwn аѕ а lead capture page, hаѕ а single purpose: convert visitors tо leads. Anуthіng оn уоur webpage thаt dоеѕ nоt move thе visitor іn thаt direction, i.e. converting thеm іntо а lead, i.e. leaving thеіr nаmе аnd email wіth уоu — ѕhоuld bе avoided. Avoid links thаt tаkе thеm ѕоmеwhеrе else…Avoid information thаt іѕ nоt relevant tо thе offer оn thе page.

This is a short checklist, if you will of basics for landing pages :

• There ѕhоuld bе ONE offer on the page.
• You ѕhоuld hаvе аn attention-getting headline fоr thаt оnе offer
• You ѕhоuld outline thе benefits оf thаt оnе product / service
• You ѕhоuld hаvе а clear call tо action fоr уоur visitor tо take
• You should have a video, its is MUCH more likely to convert.
• You should create urgency and tell they why they need it NOW

That’s it.There ѕhоuld bе nоthіng еlѕе оn thе page. Anуthіng еlѕе іѕ а distraction.

The single most important thing at this point is a good headline. The headline ѕhоuld grab уоur visitor’s attention. It ѕhоuld mаkе thеm wаnt tо read further. If thеу glance аt іt аnd don’t immediately wаnt tо learn more, it’s nоt good enough. Thе headline muѕt mаkе уоur visitor ѕау “Wow!” What’s thіѕ аll about. IF thеу ѕау “So what!” tо уоur headline thеn іt nееdѕ ѕоmе work. Write а fеw headlines fоr уоur offer аnd put іt thrоugh thе “Wow/So What” test.

The second is thе benefits:You nееd tо outline thе benefits tо уоur visitor. Yоu muѕt lеt thеm knоw whу it’s worth thеіr whіlе tо read оn аnd thеn tаkе action оn уоur offer. Lеt thеm knоw whу іt wіll hеlр them, solve thеіr problem, save thеm frоm pain, оr bring thеm closer tо pleasure? Whаt еxасtlу іѕ іt thаt mаkеѕ іt worth thеіr time tо enter thеіr nаmе аnd email address аnd gеt whаt you’re giving? Yоu nееd tо mаkе а case. Don’t јuѕt list а bunch оf features like: mу offer іѕ thіѕ big, it’s thіѕ wide, it’s great, іt hаѕ thеѕе widgets, оr іt cost thіѕ much. Whо cares? Thеу don’t care аbоut features. Thеу оnlу care thаt іt іѕ gоіng tо solve thеіr problem. Trу ѕоmеthіng lіkе this: “In оnlу 3 minutes уоu саn accomplish XX, whісh uѕеd tо tаkе уоu 3 days.”Present уоur benefits bу listing thеm аѕ bullet points, оr recording а video, оr uѕіng audio.

The third, and certainly very important part  is a clear call tо action:Once you’ve mаdе thеm read on, understand thе benefits, аnd wаnt whаt уоu hаvе – give thеm а wау tо gеt it, fast. Tеll thеm еxасtlу whаt tо do. Call thіѕ number. Enter уоur nаmе аnd email address аnd press thе button. Label уоur button “Instant Access”, “Download іt now” – nоt “submit.” Hаvе а clear call tо action. Nоthіng vague. Don’t leave аnу room fоr interpretation. Nо room fоr guessing. And don’t mаkе thеm jump thrоugh hoops. Mаkе іt easy fоr thеm tо gеt whаt you’re offering аnd thеn deliver іt rіght away. Also let them know why they need it NOW, not tomorrow, or next week. Find a way to create urgency.

Those are basic landing page tips, you can create landing pages using WordPress themes, or a program like Adobe Dreamweaver. This is a sample of a Free WordPress Landing Page Theme. Good luck !

The right keywords can make or break an entire internet marketing campaign. Ranking for the right words can be a challenge, so this is an easy step-by-step guide to choosing the right keywords.

1.) Who is your target market? Brainstorming 101

Who are you trying to reach with your campaign? Is it local, national or worldwide? This is a huge step to choosing the right keywords as ranking for local terms like “dallas web designer ” is much easier to rank than just “web designer.” Here are more questions to ask:

What are your target market demographics?

Where would they “hang out” on the internet?

How are they likely to find your offer?

A great tool to do this would be  Google Insights For Search 
It allows you to enter different terms and search the different parts of the world where people search for that term. For example say you are wondering if more people search for “web designer” or “website designer” you can do a search and these are the results:

Under “search terms” you would type in your keywords that you are thinking about comparing. Notice that you can filter by state and different times for example from 2008 to 2011. Google insights goes back as 2004 so you can see the trend and change over time.

As you can see, more people search for web designer than they search for website designer, so this could be a good indication of what to use on your page as a keyword. Another really cool Google insights feature is that it gives you the top 10 states that are looking for that keyword. So if you would really like to maximize your efforts you could place ads on craigslist on those top 10 states or write SEO articles with the name of the city or state on the title.

A second tool that is available by Google is the Google Adwords External Keyword Tool

This tool is awesome because it allows you to determine how much competition you have for your specific keyword and the amount of local or global monthly searches. This tool will give you many more keywords that are related to the keyword that you typed in originally. Generally it is much easier to rank for long-tail keywords like ” web designer in dallas texas.”

A third tool is google itself! Go to Google.com  

Type the following in the search term: allintitle: web designer in dallas texas at that point you will see how many pages are optimized to rank for that particular term.  This single thing can help you determine how many other people are trying to outrank you. Also do a search for “web designer in dallas texas” and that will give you the exact match of people that have that on their page title.

Keyword research can be daunting, but if you want to rank high in google, it makes sense to use google to do your research. The goal is to find a high number of searches with a low number allintitle: pages. Those will be the best keywords and the easier ones to rank for.

Why The Warrior Forum  = Internet Marketing Heaven

No Matter how long you have been in internet marketing, or how much you think that you know, I can guarantee you that joining the Warrior Forum will be life changing for you. I have been a member only for a year and a half, and I have learned more from the warrior forum than any “Internet Marketing Training” program you can find out there. Check out the 5 reasons why joining the Warrior Forum is a no-brainer if you are interested in Internet Marketing / Web Design / SEO / Social Media, etc!

Reason #1 The Warrior Forum is FREE!!

Now I know what you’re thinking, if it’s free, it’s probably not all that great. But that is far from the truth! The Warrior Forum offers you a lot of value, even though it is free, here you will find advice, expert help, and creative tools and ideas that people are using to be successful on the internet. Now there is a PAID section of the Warrior Forum called the War Room, for only $37 you will have access to download tons of software, templates, books, scripts, all the information you will need to be successful online is in the War Room, being a member also means that you can create your own service or product and sell it to members. Which brings us to . . .

Reason #2 At ANY given time there are over 6,000 active users online!

What does this mean to you? This means that if you have a question, you can post a question about web design, wordpress, seo, ppc, you name it, and within 5 minutes you will more than likely have a response. Also with so many users, this creates a bigger market to sell your products or services in the end, to a very targeted and active audience. The Warrior Forum will more than likely rate your “expertise” if you will, by how many posts / thanks you have received from other warriors. So the more you contribute to conversations and other user questions, the better reputation you will have, and this is very important on the forum.

Reason #3 The Warrior Forum allows YOU to sell your service or product to members!

That is right, if you are looking to sell a service or product targeted to internet marketers, but you don’t have a list, the Warrior Forum is GOLDEN! You can post what is called Warrior Special Offers, which means that they are incredibly good deals that you will not be giving or advertising somewhere else. Basically it means it is your rock bottom price, and it is exclusive to members. Usually WSO’s will be great bits of information or videos or books where you will be able to find amazing info to get your business going. The price generally is around $10 but can go way higher or lower. Personally I have purchased multiple WSO’s and I have learned SO much from them, that I would totally buy them again.

Reason # 4 The Warrior Forum allows you to positions yourself as an expert!

Branding yourself as an expert in your field is easy on the warrior forum, just answer questions and give advice to new users and they will thank you in return. The more thanks that you have the more likely you are to be a respected warrior. You can create you own signature of up to 6 lines, so here you can include links to your sites or products that you offer! That is pretty much free advertising for you!

Reason #5 Networking is a walk in the park at the Warrior Forum

    Take advantage of adding your picture, twitter profile as well as facebook and skype, or any other way that you can be contacted. Warriors are always on the look out for people to add to their twitter account, skype, or other ways to connect to fellow warriors, for more information on products or services. Another great feature is the mastermind groups, certain states have warrior master mind groups and this allows you to meed locally and learn and grow with other internet marketing minds.

Reason # 6 Warrrior Forum is like a family, you are NOT alone!

At the warrior forum you become like family over time. There has been instances when members suffer from cancer, or other tragedies in life and a lot of members on the forum will pull their resources and create a website where you can either donate money, or  something  of value to help out. It is amazing to see how many people come together for a good cause, and that is something that is awesome. You aren’t just another number or internet marketer, at the warrior forum you are like family. Plus being in internet marketing can be a lonely profession, and the warrior forum will be there as a good resource for you.

Reason # 7 Find TOP NOTCH Services at rock bottom prices!

Are you looking for a web designer, or someone to write your website copy, or a squeeze page? Maybe you need a content writer, or a video testimonial created. At the warrior forum under ” Warriors for hire” section you will be blown away at the amazing quality of services provided by other warriors at rock bottom prices. Any kind of help you need with internet marketing it is highly likely that you will find someone who provides that service.

Reason #8 You can create your own blog, and publish your own content.

By far this is the most overlooked feature on the warrior forum, but you actually have the opportunity to start your own blog inside the forum. It must be related to internet marketing, web design, seo, or in some way be relevant to the forum. What this means for you is that you can attach links to your products or services, and also gain followers who look forward to YOUR blog posts. So if you can’t afford hosting for your own blog, the warrior forum is the way to go!

Reason #9 You can get FREE Internet Marketing Products & Services

Another awesome feature about the warrior forum are the review copies. Basically people are looking to sell their products and services and since they need to publish testimonials, you can actually get their internet marketing info product for FREE by providing a review for them. This is an AWESOME way to get free info that a lot of people are paying for. Now keep in mind in order to review info products, you generally need to have about 100 posts minimum.

So it doesn’t really matter if you are a newbie or an expert, joining the warrior forum will catapult you to success! You will reach your destination much faster, and I highly recommend it if you are looking to become and internet marketing expert.